Corporate Financial Report And Analysis: Text and Cases

Rating:
Summary: Great college text: Clear, concise and relevent
Review: If you're interested in Consumer Behavior, grab this book. The writers of Consumer Behavior seem to have the student of all ages in mind. For both undergraduate to MBA programs, I felt the content (from case studies to psychological buyer behavior), lives up to its name.

The premise of the book: how understanding buyer behavior influences overall strategy.

If you're looking for a self-tutorial in Consumer Behavior, this is it.

Rating:
Summary: Great college text: Clear, concise and relevent
Review: If you're interested in Consumer Behavior, grab this book. The writers of Consumer Behavior seem to have the student of all ages in mind. For both undergraduate to MBA programs, I felt the content (from case studies to psychological buyer behavior), lives up to its name.

The premise of the book: how understanding buyer behavior influences overall strategy.

If you're looking for a self-tutorial in Consumer Behavior, this is it.