Global Marking Strategies

Rating:
Summary: Global Marketing Strategies Jeannet & hennessey
Review: I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.

Rating:
Summary: Global Marketing Strategies Jeannet & hennessey
Review: I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.