Marketing: 2000 Edition

Rating:
Summary: The BEST Introduction to Marketing Textbook
Review: I have used Pride & Ferrel in an Intro to Mkt undergrad classes for numerous years at one of the universities where I teach. It is by far the best and user-friendly text for both student and professor. You will come away with a very good basis of basic marketing concepts. Great Examples & on-line updates are also available.

Rating:
Summary: A Great Learning Tool!
Review: This textbook is probably the best Marketing book I have read. The information is current (it is the 2000 edition), language is easy to understand and the photographs are wonderful. The book not only explained the subject of marketing, but also gave clear examples of all of the topics using products and companies that we as consumers encounter everday. The loose leaf format made the book less expensive than most of my other college books. I highly recommend that universities review this textbook and use it in their classroom. Not only is this book full of information, but the unlike a lot of textbooks it is enjoyable to read.