The Greatest Direct Mail Sales Letters of all Time

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Summary: Don't waste a moment more. Order this book while they last.
Review: At last. In one place. With examples. With clear guidelines. The Book.This is the best of it's kind. A book to explain and inspire great direct mail composition. If you could only buy one book, buy this one. There are several very fine books on direct mail. Hershell Gordon Lewis has written several of them. Hodgson has a book which is easier to read and see how to apply the principles than any other single book. Short sentences - with snap, crackle and pop --- profusely illustrated with classic examples. No ponderous hair splitting and cutting down to the finest points. Here are the basics, the beginnings, the endings, the Post Scripts, the greetings ( salutations for the intellectuals) and the rest of it. You can see the pieces apart, and in the letters see how somebody put them together. No extra verbage. Good solid hard biting skills build from reading and rereading and appreciating the creative spirits of the best. Told plainly enough for even an engineer like me to use [ Engineer's definition of a sentence -- It starts with a big letter and ends with a period.]

Rating:
Summary: One of the best book I've ever read on this subject
Review: This book answered all of the questions that I had. It includes formulas from the greatest writers of all time, reviews of their work, and analyses of what they did and how they did it. The best.