Managing Technological Innovation

Rating:
Summary: No Silver Bullet
Review: Anyone spending this much on a paperback text knows the title is not to be interpreted literally. Instead, John Ettlie provides an assortment of case studies organized in a decent syllabus. He includes extensive qualitative data and references in the case studies, and its up to the reader to extrapolate to his/her problem. Ettlie proposes a few R&D principles and alerts the R&D manager to potential traps and opportunities regardless of his/her field. This is not a text on business plan writing or R&D project management.

Rating:
Summary: No Silver Bullet
Review: Anyone spending this much on a paperback text knows the title is not to be interpreted literally. Instead, John Ettlie provides an assortment of case studies organized in a decent syllabus. He includes extensive qualitative data and references in the case studies, and its up to the reader to extrapolate to his/her problem. Ettlie proposes a few R&D principles and alerts the R&D manager to potential traps and opportunities regardless of his/her field. This is not a text on business plan writing or R&D project management.