Excellence in Advertising (Chartered Institute of Marketing (Paperback))

Rating:
Summary: Superb collection of articles by current UK ad practitioners
Review: AS the intro says, most people who write books on advertising are either out of the business or not exactly top of their craft.

This book brings together leading names such as Steve Henry and Jim Kelly who share their thoughts on various industry trends.

Jim Kelly's guide to surviving a pitch alone is worth the price.

Rating:
Summary: Superb collection of articles by current UK ad practitioners
Review: AS the intro says, most people who write books on advertising are either out of the business or not exactly top of their craft.

This book brings together leading names such as Steve Henry and Jim Kelly who share their thoughts on various industry trends.

Jim Kelly's guide to surviving a pitch alone is worth the price.