Full Frontal PR: Building Buzz About Your Business, Your Product, or You

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Summary: Finally a Handbook for PR
Review: I just started a new business and missed the class in school for PR and Marketing. Not a problem after reading this book. The fluid and clever writing made the information easily digestible if not right out tasty. My product appeals to a specific age group that I thought I knew how to get to. Not the case. I spent $15,000 before reading Full Frontal and got nothing. Then I tried the various tactics in the book out and Bamm - sales are taking off. I received local and national press and now am thinking international. Also, I am having my employees read it since they are on the front lines of my company. Thank you Richard Laermer.

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Summary: PR advice you can easily apply to your product
Review: If you are a novice at promotion and PR, this book gives a great overview and practical tips on how to promote your product or service. If you are a seasoned professional, it's a fantastic refresher course on getting the word out. A quick, fun read with language that is easy to understand, and entertaining, Laermer boils it down to the basics and teaches you how to use them.

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Summary: Laermer Knows the Ropes
Review: Richard Laermer is a generous PR guru who gladly gives away his most valuable secrets. I devoured his book and am now using his tips to get more TV, radio and print coverage than ever.

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Summary: A Must Read!
Review: The advent of the publicly owned media conglomerate has left busy, multi-tasking reporters more dependent than ever on stories pitched by people, like you, who are looking for media placement. Full Frontal PR is an insider's look at how to make your story sing and dance in the mass media. The modern era requires hype, spin, guerilla marketing, buzz and hard core understanding of the media intake biz. The book's core lesson: how to get people to talk about you, your product and your service - the most important element in any PR campaign. Here's how to establish yourself as an expert source, so reporters get in the habit of calling you for quotes. Media veterans may have to dig for new ideas, but they are in here. However, we particularly suggest this manual of media manipulation to entry and mid-level PR managers who want to know more about creating that buzz.