Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

Rating:
Summary: Poorly written
Review: I bought this book for an advanced marketing class in my MBA program. The authors explain in detail the elementary topics which are covered in basic marketing class. For e.g. they talk in detail about segmentation, but they fail to explain thoroughly clustering and factor analysis.The tutorial also lacks depth and does not interpret the numbers.

Rating:
Summary: Content Listing
Review: I want to know content listing from this book

Rating:
Summary: Software Bugs
Review: The book is o.k., but the software is full of bugs.