<< 1 >>
Rating: 
Summary: if a cheapskate like me will buy it...
Review: I found it in the library, read it, returned it, bought it. With each store example they use to describe an marketing idea, a bulb went off in my head because the stores are my favorites, but I could never have made the connection of using the same ideas for our own businesses. Now that I am attuned to the concepts, I can appreciate the things that the small businesses we've been patronizing for 10 years have been constantly doing.
Rating:
Summary: Excellent business advice
Review: Now in a substantially revised, updated, and expanded third edition, Michael Phillips and Salli Raspberry's Marketing Without Advertising continues to be a premier and indispensable manual for entrepreneurs and business managers seeking to employ high-impact, low-cost marketing strategies for their goods and services in today's competitive business environment, whether local, regional, national, or global. Readers will learn how to attract new customers and acquire repeat business from existing and former customers; transform dissatisfied customers into loyal supporters; plan marketing events; enlist the support of the media; utilize the Internet and the World Wide Web as integral aspects of their marketing and promotional efforts. All with an eye toward budgetary fiscal restraints. Thoroughly "user friendly", Marketing Without Advertising is essential and profitable reading for anyone charged with marketing and promotional responsibilities for their business.
Rating:
Summary: Getting Your Customers to Sing Your Praises to Prospects
Review: Put your customers to work they will love doing--singing your praises to their circles of influence. Read this book to build your word-of-mouth business referrals. The authors offer solid common sense coaching on how to run the kind of business that attracts customers from first impression to lasting impression. Methodically, from the inside out, they coach you to analyze every aspect of your business image and take the action necesary to reach the level of quality and service that brings in the coveted word-of-mouth referrals that are the lifeblood of successful businesses.
Rating:
Summary: A "Must-Own" for the small business owner
Review: The authors of this book cut right to the chase. This isn't just a book about marketing. They tell you what common mistakes people make when running a small business and how to fix them.
I attended a presentation by Terry Matthews, the CEO of March Networks and one of the wealthiest men in Canada. It was interesting to hear him describe many of the same techniques outlined in this book and how he used them in the 70's to make his fortune manufacturing telephone equipment.
The book is written in such a way that it only takes a few hours to read, but the concepts stay with you for a long time.
Rating:
Summary: A fresh approach to marketing from an eloquent author team
Review: The first couple of chapters set the tone for this novel book. Chapter 1 is called "Advertising: The Last Choice in Marketing." Chapter 2 is called "Personal Recommendation: The First Choice in Marketing." Need we say more? Probably not, but it is refreshing to see a marketing book that deals with such basic elements as trust, helping people, and educating customers. Particularly for the small business, these discussions are invaluable. Yes, there's also the (sigh) chapter on Internet marketing, and chapter on the marketing plan. Even those items are put in the proper perspective. One would think the authors, with 50,000 copies in print of the first edition of their book, might have some say in the title. But no, the publishers rejected the author's choice of title: "It Worked for Jesus!" Copyright 1998,Michael Pellecchia.
Rating:
Summary: Excellent business advice
Review: This book is ostensibly about marketing, but much of the information is of general relevance to running your own business. I received my MBA from an Ivy school, and I have to admit that a substantial portion of the material in the book was stuff that we never covered in marketing classes. Overall, a very useful book about starting and operating your own small business. I highly recommend it.
Rating: 
Summary: Me-too book!
Review: Yes, this book does have good ideas on each page as others have stated; however, many are neither unique nor original. I got more out of Levinson's books.
<< 1 >>
| 
