Hidden Gold: How Monthly Giving Will Build Donor Loyalty, Boost Your Organization's Income, and Increase Financial Stability

Rating:
Summary: The keys to fundraising success
Review: Harvey McKinnon's brilliant book literally delivers what it says on the cover. If you don't already have a monthly giving proposition you're already behind, but this book will quickly get you back in front. If you do already recruit monthly donors this book can help you do it better. Harvey McKinnon is widely acknowledged as the Pope of monthly giving. 'Hidden Gold' is a readable, entertaining and informative tour of the most lucrative area of fundraising after legacies (bequests). You can't afford not to have it on your bookshelf.

Rating:
Summary: The keys to fundraising success
Review: Harvey McKinnon's brilliant book literally delivers what it says on the cover. If you haven't got a monthly giving proposition you're already well behind, but this book will quickly get you back in front. If you are recruiting monthly donors, Harvey's book will help you to do it better. Harvey McKinnon is acknowledged around the world as the Pope of monthly giving. 'Hidden Gold' is a readable, entertaining, informative guide to the most lucrative fundraising activity of all, after legacies (bequests). You can't afford not to have it on your bookshelf, with at least two more copies circulating among your fundraising colleagues.

Rating:
Summary: Essential
Review: I have dozens of how-to books on my shelves, for fund raising and marketing communications. Maybe 6 of them are imperishably valuable: quick, sensible, well-written, and backed by lots of experience. Harvey's new book is among that chosen few. I didn't know what monthly giving programs were and I'd never heard of Harvey McKinnon before a Canadian fund raiser I met at a conference started praising Harvey to the stars. The fellow was right! This book is perfect: practical, illustrated with examples from organizations of all sizes, clearly written, wise. I don't even do monthly giving (although I have clients who might). I still loved reading this book. You won't be disappointed.

Rating:
Summary: Essential
Review: I have dozens of how-to books on my shelves, for fund raising and marketing communications. Maybe 6 of them are imperishably valuable: quick, sensible, well-written, and backed by lots of experience. Harvey's new book is among that chosen few. I didn't know what monthly giving programs were and I'd never heard of Harvey McKinnon before a Canadian fund raiser I met at a conference started praising Harvey to the stars. The fellow was right! This book is perfect: practical, illustrated with examples from organizations of all sizes, clearly written, wise. I don't even do monthly giving (although I have clients who might). I still loved reading this book. You won't be disappointed.

Rating:
Summary: Hidden Gold Totally Revealing
Review: The only question you need ask yourself is: Could my nonprofit prosper if it had a monthly, assured flow of gifts? Author Harvey McKinnon -- one of the world's more successful fundraisers and a pioneer who has established successful monthly-giving programs in organizations large and small, national and local -- provides reader-friendly, step-by-step instructions to help you mine the hidden gold in monthly donations. Practical, comprehensive, with excellent examples. Everything a how-to book should be.

Rating:
Summary: HIDDEN GOLD IS REAL GOLD
Review: THIS IS A FABULOUS RESOURCE THAT tells all. I came away convinced that monthly giving will be successful for almost any non-profit. Perhaps more importantly, if a non-profit doesn't embrace this form of giving they will be losing dollars and donors to competitors. There are many wonderful examples and probably hundreds of useful ideas. The writing style is easy to understand, often quite witty, a rarity in martketing and fundraising books, and there's a perfect balance between practical tips and creative options. One of the best fundraising books I own, and I own a lot of them. It will be considered a fundraising classic.