Successful Proposal Strategies For Small Businesses: Using Knowledge Management To Win Government, Private Sector, And International Contracts (Artech ... hnology Management and Professional Developm)

Rating:
Summary: Latest edition of the Bible for small business proposals
Review: Proposal guru Robert Frey raises the bar again in this latest (4th) edition of what has become an industry classic. With some 50 pages of new material, this edition of "Successful Proposal Strategies..." now includes discussions of state-of-the-art proposal development techniques such as the "Black Hat Review", as well as critical but oft-overlooked factors such as public relations outreach as an integrated part of the proposal process.

The scope of this book's discussion, and the detail with which every critical topic is elucidated, are both so great as to belie the title: it is not just small businesses that will mine great value from it. (Indeed, Frey himself is a frequent and highly effective proposal development consultant to companies ranging in size from a dozen or two people all the way up to Microsoft itself.) But it is especially small businesses who will profit the most, particularly who may not have the breadth of personnel or scope of experience to have previously mastered the myriad details of government and commercial procurements. For these, this book is a how-to for everything from storyboarding and SWOT analysis through FAR compliance. An accompanying CD-ROM gives a useful jump start to basic processes by providing templates for bullet drafting and other tools of the trade.

It is no exaggeration to say that, for businesses that thoroughly mine its contents and follow its recommendations, this book can be transformative. Every business in the government support services in particular should own multiple copies.