Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications

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	Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications
	List Price: $29.95 Your Price:

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Rating: 5 stars

Summary: To learn the future of mail order, discover it's past.
Review: Maxwell Sackheim was one of the first advisors of the National Mail Order Association. His work is still in use today. Inventor of "Book of the Month Club" and the negative option technique. A great mail order history book. This is a must for all MO people.John Schulte, Chairman, National Mail Order Association.

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