Description:
Creating Stores on the Web fills an important gap in the current crop of e- commerce books, focusing on the general challenges facing would-be online sellers and providing resource pointers for the reader to clear each hurdle. This isn't a technical book but rather a pragmatic walk through all the issues you'll face when hanging your shingle out on the Web. This book is great for anyone who is curious about how commerce on the Web works. It provides a rather comprehensive overview of each key topic, including business models, marketing, shipping, design, and payment processing. Most readers will be introduced to issues they hadn't even considered previously. The book is chock-full of pointers to real-world sites that either illustrate approaches or provide key services like marketing or payment processing. Aside from the process of building your own Web store, the authors introduce you to the growing list of commercial sites that enable you to build a virtual presence with little or no upfront investment. Online auctions are also covered. There are some screen shots, but the majority of the book comprises well-organized text, bulleted lists of options, and tips. Even readers unfamiliar with the Web will follow the discussion easily and get a good grasp on the state of the art of Web selling. --Stephen W. Plain Topics covered: Online market overview, business models, Web success stories, store design, product stocking, promotion, international sales, payment processing, electronic software distribution (ESD), shipping, online auctions, and all-in-one store builders.
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