<< 1 >>
Rating: 
Summary: A Must-Read for anyone anlyzing their Web site
Review: I am a Web analyst, and I strongly recommend this book to anyone who is interested in, or must report to management about their comapny's Web site. There are other great writers on the subject (Jim Sterne, Bryan Eisenberg, Jim Novo), but Hurol's book has the great advantage of being really to the point. This book WILL help you start an analysis practive whithin your company (which I urge you to do!). Once it's done, move on to the above mentioned authors. The book will tell you about filters (are they important!), actionable metrics, marketing issues, etc. This excellent work is really worth reading.
Rating:
Summary: Bring a Business Perspective ........
Review: I am responsible for the web metrics in a financial corporation in California. This is the first book I have come across that brings the much needed business perspective to our online initiatives (not biased towards online marketing and advertising). Equipped with the ideas and the framework put forward in the book, I was able to influence the direction of our web site. It was full with material that helped me raised the awareness of measurement across our organisation. Additionally, it also provided some starting points towards the implementation of web metrics.
This book is definitely one of the first when it comes to web site management. I like the style of the book as well. Well written, to the point.
Rating:
Summary: The best yet on Web Measurement
Review: I can't believe I'm going to be the only fan of this book once its popularity spreads further out of the author's native Australia. It is the best book yet that I have read on the topic of Web site measurement and analysis. Admittedly there aren't that many out there yet on this increasingly hot topic but it is infinitely better than, say, "Web Site Analysis and Reporting" and soon I'll be able to judge how it compares to Jim Sterne's book "Web Metrics" which is just out. Why do I like it? Hurol Inan, the author, spent eleven years at Andersen Consulting and Deloitte Touche Tohmatsu, which helps ensure that the focus is a commercial one and based on a wealth of business experience. Furthermore, far from being too `management consulting' to be intelligible and practical, the book addresses operational and implementation issues as well as giving enough technical detail without being overwhelming. That said, I found the first half of the book, which is more business and marketing in focus, to be superior to the second half which is a little light at times on the operational and implementation side of things. That does mean it is easy to read, however, and communicates the key concepts, practices and approaches clearly and succinctly. Definitely worth a read. The accompanying Web site is also a good resource of supplementary information including vendor details. Ashley Friedlein
CEO: e-consultancy
Author: 1) "Web Project Management: Delivering Successful Commercial Web Sites" 2) "Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement" (pub. Oct 2002)
Rating:
Summary: Is Your Website World Class?
Review: I really liked the book as it really helping to understand how to manage your website no matter whether you are new into doing that or already an expert. I lent the book to my expert friends and I was afraid i was never going to get it back. They are now recommending it to everybody who is managing a website.
I also liked the book's user friendliness. It easily becomes a reference book that you want to keep nearby.
Rating:
Summary: terrific, and ongoing introduction into this important area
Review: The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable. The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas. This is a terrific, and ongoing introduction into this important area of website marketing.
Rating:
Summary: Well structured, encouraging, smart
Review: You are not going to find such an useful review of the state of the art in Web Metrics in any other book. The content is clear and structured. Perhaps the only weakness is the length of the book. Hurol Inan has knowledge enough on the subject to expand the information about specific metrics that are just defined, but not thoroughly explained in the book. Fortunately, the companion website helps to expand some of the topics in the book. Additionally, other books on the topic seems more like a presentation of the services provided by the author rather than a true explanation on web metric. Fortunately, Hurol Inan writes in a much more objective style. In summary, an extremely useful introduction.
<< 1 >>
| 
