Hands-On Strategy : The Guide to Crafting Your Company's Future, 2nd Edition

Rating:
Summary: Strategy from Start to Finish
Review: Trying to keep up with the latest business strategy concepts can be challenging. Newspapers, periodicals, the internet, and email compete to push the latest research and twist on strategic models. "Hands-On Strategy" highlights the critical ideas of leading authors, combined with practical "real life" examples, to create the "Reader's Digest of Business Strategy". Dr. Finnie has combined his marketing and strategy experience at Anheuser-Busch, his years of mid-market consulting experience, with condensed versions of the latest strategy concepts into a practical "Hands-On" approach to strategy. The three cycle process that is proposed addresses the needs of effected stakeholders while providing a platform for functional implementation and performance measurement. While other business books gather dust at home, "Hands-On Strategy is used at work regularly.

Rating:
Summary: Strategy from Start to Finish
Review: Trying to keep up with the latest business strategy concepts can be challenging. Newspapers, periodicals, the internet, and email compete to push the latest research and twist on strategic models. "Hands-On Strategy" highlights the critical ideas of leading authors, combined with practical "real life" examples, to create the "Reader's Digest of Business Strategy". Dr. Finnie has combined his marketing and strategy experience at Anheuser-Busch, his years of mid-market consulting experience, with condensed versions of the latest strategy concepts into a practical "Hands-On" approach to strategy. The three cycle process that is proposed addresses the needs of effected stakeholders while providing a platform for functional implementation and performance measurement. While other business books gather dust at home, "Hands-On Strategy is used at work regularly.