Leapfrogging the Competition: Five Giant Steps to Market Leadership

Rating:
Summary: An outstanding reference guide for managers.
Review: In the vein of Tom Peters, Leapfrogging the Competition provides practical examples of the how initiative and effort can make a vast difference in the perceptions of customers or clients. The number of practical examples drawn from daily life serve as "food for thought" for anyone dealing with either internal or external customers. The serious manager would be advised to include this book in their personal library and refer to it often.