Monopolize Your Marketplace: Separate Your Business From The Competition Then Eliminate Them.

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Summary: Great Stuff!
Review: Great book. Real world marketing tips! It's a great guide for any business owner, regardless of the industry.

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Summary: This Toolbox is Stuffed Full to the Lid
Review: I've always felt advertising and marketing fail for the most part, out of lack of consideration of the customer. According to Rich Harshaw, that's only half of the failure. It's vital to understand both the inside reality and accurately convey it so that customer's outside perception not only matches, but he comes to the unmistakable conclusion that you're the most logical choice to handle his business.

Although I find most of the principles groundbreaking, I see the templates as useful tools. Not necessarily as guidelines handed down from God. It's useful to use the ideas along with proven advertising principles. The main thing is keeping your target audience in mind.

MYM has groundbreaking principles to differentiate your brand, but it doesn't stop there. this meaty book is full of nuts & bolts, practical tools, templates, hopper and lead generation systems.... It's actually so full of ideas that anyone wanting to monopolize their marketplace would be an absolute fool to go looking anywhere else for this advertising and marketing toolbox.


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Summary: Finally a real world, how to & what to do marketing guide
Review: This book is packed with real world advice, principals and strategies to grow you business, no matter what size it is. The bottom line is you have to be willing to DO IT!
We have applied only a few of these concepts into our business and are finding it to be the most comprehensive, cost-effective system for growing our business and increasing revenues we have used. As a side benefit it has helped generate more successful operations too. This powerful system provides business innovation and strategic marketing in a systemized approach.


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Summary: Outstanding practical easy to follow marketing advice
Review: This is what the marketing field was missing.
I find this practical and eye opening to any person trying to say something good about their business. This is a must read for anyone thinking of doing any kind of advertising or anyone who wants to make their business grow.

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Summary: Finally, a book that teaches you HOW to do it
Review: Too many books and journals purport to be the one true authority on business success and performance. The only problem is that pubs like Harvard Business Review and Fast Company are rich in style and theory, but pretty bare on application.

This is where Harshaw's book stands tall. Rather than wax eloquent on marketing strategies and boring best practices in business, Monopolize Your Marketplace leads you through strategies that are not only easy to implement but that work!

Monopolize Your Marketplace is an instruction manual for people who want to succeed in marketing and elminate their competition at the same time!