Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Rating:
Summary: Defining Your Market--Excellent for Amateurs & Professionals
Review: Art Weinstein delivers a powerful and insightful detailed plan for defining your target market. It is complex and well researched, yet simple to understand. He is able to use terminology familiar to marketing and business professionals, yet at the same time introduce amateurs to the marketing industry. He employs unique and creative methods to keep the reader's interest such as:

- Real world case studies (both success stories and failures) - Hilariously funny, yet relevant cartoon clips - Inspirational and motivational quotes from business leaders & well-known philosophers

Technologically up-to-date and very practical: This book is absolutely a must read for today's business professionals and scholars alike!!!

Rating:
Summary: Defining Your Market--Excellent for Amateurs & Professionals
Review: Art Weinstein delivers a powerful and insightful detailed plan for defining your target market. It is complex and well researched, yet simple to understand. He is able to use terminology familiar to marketing and business professionals, yet at the same time introduce amateurs to the marketing industry. He employs unique and creative methods to keep the reader's interest such as:

- Real world case studies (both success stories and failures) - Hilariously funny, yet relevant cartoon clips - Inspirational and motivational quotes from business leaders & well-known philosophers

Technologically up-to-date and very practical: This book is absolutely a must read for today's business professionals and scholars alike!!!