The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why

Rating:
Summary: A BOOK WORTH READING
Review: Dr. Bob Howdy's review in Washington State's Exchange Want Ads for July 23, 2004 reads in part: "Anybody who comes in contact with advertising on a professional level-sales representatives, marketing professionals, small business owners, corporate types, etc.-will get a boost out of this instructional effort. In the advertising business all informed participants realilze that word of mouth referrals are grewat for sales. This book confirms that reallization and gives a different perspective to the business. [It] is well worth reading, especially for the notes and anecdotes."