Marketing to the European Laboratory: A Guide to Doing Business in Europe

Rating:
Summary: Good book for small but expanding companies
Review: The big players in the laboratory supplies and instruments markets have been successfully marketing to Europe for years and years, but small biotech companies looking to expand overseas will probably find this book to be very helpful--as I did. The chapter on contracts is especially illuminating and serves as a useful reminder that, once abroad, Americans have to play by the home court's rules. Well written and clearly presented.

Rating:
Summary: first-rate
Review: This book has proven very useful in helping our biotech company reach new markets. A well-written, well-reasoned work showing the authors' depth of experience.