Ten Ways to Screw Up an Ad Campaign

Rating:
Summary: Invaluable Pearls of Advertising Wisdom
Review: A lively, friendly journey through all the practical stages of advertising. Mr. Cohen is a gifted writer; you feel as if his arm is around your shoulder helping you through the advertising maze, transforming you from passive reader to active participant. The examples and presentations are so interesting you can't help but get caught up in his enthusiasm. Mr. Cohen writes in a charismatic style that reflects his experience in the business. When you finish the book you realize that you have been advised by the best authority on the subject. This book will be pertinent and useful for many years to come. Bravo, Mr. Cohen.

Rating:
Summary: an excellent , positive and informative book
Review: I enjoyed the experiences of the author who portrayed
episodes in a wise and professional manner. I was able
to apply certain aspects to my unrelated field of work.

Rating:
Summary: excellent & well done
Review: It is excellent and well done. It addresses most of the objections we hear in advertising sales on a day to day basis.
Eric Rhoads, Publisher, RADIO INK magazine

Rating:
Summary: excellent & well done
Review: It is excellent and well done. It addresses most of the objections we hear in advertising sales on a day to day basis.
Eric Rhoads, Publisher, RADIO INK magazine

Rating:
Summary: readable & refreshing
Review: It's very well written, with a conversational up-tempo style, with nuts-and-bolts content. I'm going to recommend it to my students next semester. It's readable and refreshing advice from a man who knows what he's talking about."

Rating:
Summary: A Must for Anyone Involved in Marketing
Review: This book is written in a easy to read style geared towards the
Euentrepenuer. However, IT'S A MUST FOR ANYONE INVOLVED OR WANTS TO LEARN MARKETING/ADVERTISING/MEDIA! This intelligent information is easy to understand for the beginner. It's a wealth of information for anyone desiring to make money in marketing any product.

Rating:
Summary: A Must for Anyone Involved in Marketing
Review: This book is written in a easy to read style geared towards the
Euentrepenuer. However, IT'S A MUST FOR ANYONE INVOLVED OR WANTS TO LEARN MARKETING/ADVERTISING/MEDIA! This intelligent information is easy to understand for the beginner. It's a wealth of information for anyone desiring to make money in marketing any product.

Rating:
Summary: Good Info and Very Funny
Review: When I read this book, it was like deja vu all over again. The book presents it's material in a very real world context and exposes some campaigns for the folly that they turn out to be. As soneone who is in the bradcasting business, this is a must read