How To Become The Preferred Vendor: 251 Strategies for Doing More Business with Retailers

Rating:
Summary: Cuts Straight to the Chase: How to Sell More Product
Review: This book is definitely gospel for sales reps like myself who sell multiple lines of product to independent, mom and pop retailers. Segel and Shay have done a great job keeping this book simple. The format makes it a quick reference to use and re-use over time and the tips all highlight what I believe is the most important principle of sales: building strong, personal relationships with the people you are selling to. As retailers themselves, Segel and Shay know what independent retailers want and need most and they have created a book that allows sales people like myself to make better offers to them. I would have to say that the greatest benefit of this book is the almost limitless supply of creative promotional tactics one can use on even the tiniest of budgets. I recommend this book wholeheartedly to any wholesaler, manufacturer, or sales rep looking to build long-term relationships with retailers.

Rating:
Summary: Cuts Straight to the Chase: How to Sell More Product
Review: This book is definitely gospel for sales reps like myself who sell multiple lines of product to independent, mom and pop retailers. Segel and Shay have done a great job keeping this book simple. The format makes it a quick reference to use and re-use over time and the tips all highlight what I believe is the most important principle of sales: building strong, personal relationships with the people you are selling to. As retailers themselves, Segel and Shay know what independent retailers want and need most and they have created a book that allows sales people like myself to make better offers to them. I would have to say that the greatest benefit of this book is the almost limitless supply of creative promotional tactics one can use on even the tiniest of budgets. I recommend this book wholeheartedly to any wholesaler, manufacturer, or sales rep looking to build long-term relationships with retailers.