Marketing to Moms : Getting Your Share of the Trillion-Dollar Market

Rating:
Summary: A Good Piece for Moms
Review: Easy to understand, with real information, and a specific slant towards those targeting moms on the net. For those that say there are better markting books out there on the mommie market, I say 'maybe.' I highly recommend this as a basic place not only regarding 'why' but it really gives those working on the net some great 'how' info too.

Rating:
Summary: Marketing 101
Review: I had great hopes for the new insights I'd get from this book, but it was like the author hadn't been to Marketing 101 and thought she'd figured out the virtues of direct marketing all by herself. Some interesting case histories and anecdotes, but was it worth the cover price?

Rating:
Summary: A Good Piece for Moms
Review: I liked this book and thought it made perfect sense to those of us who work on the Internet. If you are not sure what or who to market to this might be of help. Two others that are sure to make this one a better reference would be I Love My Life by Kristie Tamsevicius and Mommy-CEO, revised edition, by Jodie Lynn. I Love My Life will offer plenty of things that Maria often overlooks and Mommy-CEO covers parenting and family skills that both books leave out but are essential in working from home. All in all the three books make a great combination and are all excellent for the whole picture of motherhood, marketing and success for mom owned businesses.

Rating:
Summary: Boring!
Review: I've read every book on the topic and this is by far the most elementary. You don't need a degree in marketing to see the author has no experience or insight on this delicate market.