Marketing: Mastering Your Small Business

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Summary: Written specifically for the novice entrepreneur
Review: Written specifically for the novice entrepreneur and the small business owner seeking to improve marketing skills, Gloria Green and Jeffrey Williams have drawn upon their considerable expertise to provide a single volume course on marketing basics regardless of the product or service being offered in today's highly competitive local, regional, national, or international marketplace. All aspects of marketing as a small business activity are covered including selecting target markets, strategic tips for do-it-yourself market research, using and analyzing strategies and tactics. Using the examples of four entrepreneurs as they apply Marketing: Mastering Your Small Business concepts and principles results in a ideal, "reader friendly" text that will enable the reader to successfully create their own, ready to implement, marketing plan. If you are involved with a small business enterprise, Marketing: Mastering Your Small Business is one of the wisest and most cost effective investments you can make to insure your corporate success.