Rating: 
Summary: Dwight H
Review: After reading this fascinating account, I am somewhat dumbfounded by some reviewers who didn't find any real corporate insights here. There are plenty, especially the spirit of the place, which one quickly realizes is the heart and soul.Bookcased by Air Jordan's entry and retire, Katz in good prose that flows well style relates how a middle-distance runner and his coach and eventually some Japanese shoes turned into the giant Swoosh Just Do It corporate wonder. For those of us from this time in our history, one distinctly remembers the embodiment of that spirit, Prefontaine. You see the dominant style of the venture comes from the playing fields, and many customers for it shoes can feel it, and so they buy it. Others are caught up in its powerful draft, not understanding at all the athletic side. Knight does, and he and his company relished it and grew it. Amazing. I remember setting right next to a mother and her teenage son, both of us guys trying on cross-training shoes. Me, non-Nike, and this young kid insisted he would only wear Air Jordan. The salesman said they didn't have any in that style in his small foot size, the smallest size 2-3 sizes too big. The salesman said it would be harmful to his feet to wear them, but the kid was incensed to have them on. And mom gave in. Stunned, I was. Then to hear about what kids would do to have these shoes. I relate to all of this as one who never really cared personally for those who stood for the Swoosh ala McEnroe, but respected very much their talent and drive. That's my response to their history and this fascinating chronicle of it: I don't really care personally for what they were about, but have great respect for their drive and talent. You have to give it to them. They ran the great race, up those trudging hills, and through those barriers that all distance runners have to run through. That great cover photo says it well, does it not!
Rating: 
Summary: Captures the Spirit of This Fast Corporation's Climb
Review: After reading this fascinating account, I am somewhat dumbfounded by some reviewers who didn't find any real corporate insights here. There are plenty, especially the spirit of the place, which one quickly realizes is the heart and soul. Bookcased by Air Jordan's entry and retire, Katz in good prose that flows well style relates how a middle-distance runner and his coach and eventually some Japanese shoes turned into the giant Swoosh Just Do It corporate wonder. For those of us from this time in our history, one distinctly remembers the embodiment of that spirit, Prefontaine. You see the dominant style of the venture comes from the playing fields, and many customers for it shoes can feel it, and so they buy it. Others are caught up in its powerful draft, not understanding at all the athletic side. Knight does, and he and his company relished it and grew it. Amazing. I remember setting right next to a mother and her teenage son, both of us guys trying on cross-training shoes. Me, non-Nike, and this young kid insisted he would only wear Air Jordan. The salesman said they didn't have any in that style in his small foot size, the smallest size 2-3 sizes too big. The salesman said it would be harmful to his feet to wear them, but the kid was incensed to have them on. And mom gave in. Stunned, I was. Then to hear about what kids would do to have these shoes. I relate to all of this as one who never really cared personally for those who stood for the Swoosh ala McEnroe, but respected very much their talent and drive. That's my response to their history and this fascinating chronicle of it: I don't really care personally for what they were about, but have great respect for their drive and talent. You have to give it to them. They ran the great race, up those trudging hills, and through those barriers that all distance runners have to run through. That great cover photo says it well, does it not!
Rating:
Summary: JUST DO IT; THE NIKE SPIRIT IN THE CORPORATE WOLRD
Review: DONALD KATZ WROTE A VERY INTERESTING AND COMPELLING BOOK ABOUT THE NIKE WOLRD AND WHAT IT TAKES TO BE A WALKING NIKE ADVERTISMENT A.K.A. "NIKE GUY". THE MOST INTERENSTING PART TO ME WAS WHEN THEY TALKED ABOUT THE SWEATSHOP WORKERS AND HOW MUCH THEY WERE GETTIN PAID TO MAKE THE SOMETIME HUNDRED DOLLAR PRODUCTS. THE BOOK ALSO SHOWED THAT THE MOST POWERFUL FORCE IS NOT A PROFESSIONAL TEAM, IT IS A SHOW COMPANY, AND NIKE WAS AND STILL IS THAT SHOW COMPANY.
Rating: 
Summary: ECONIMICS CLASS
Review: FOUND THIS BOOK TO BE KIND OF BORING, BEFORE READING THIS BOOK I
THOUGHT THAT KATZ WOULD TELL THE READERS MORE OF THE
BEGINNING OF THE NIKE COMPANY. I WOULD OF HAD A BETTER
UNDERSTANDING IF I WOULD OF SEARCH ON THE INTERNET THAN
ACTUALLY READING THE BOOK. IT KEPT ON TELLING HOW MICHAEL
JORDAN-NIKE RELATIONSHIP. BUT IT DID NOT MENTION ANYTHING THAT
GRABBED MY ATTENTION, ONLY WHEN THEY MENTION THE CONDITION
WERE THE WORKERS WORK AT, THE SWEATSHOP!!!!
Rating: 
Summary: just dont do it
Review: I feel that this book was boring. The book didn't flow as well as i had expected it to. The way Katz wrote the book didn't appeal to me because of the sole fact that it was seemed too glorified. I felt that he had skimmed over the idea of sweatshops without much thought and feelings towards those who actually involved in working for the sweatshops. The essence of the book was really not to my taste, because although it did involve obvious genius in the way Nike commercialized and presented its many products, it glossed over too many of the more important factors of the company. A well written book, yet i feel i need to disagree to many of the aspects that are written.
Rating:
Summary: just dont do it
Review: I feel that this book was boring. The book didn't flow as well as i had expected it to. The way Katz wrote the book didn't appeal to me because of the sole fact that it was seemed too glorified. I felt that he had skimmed over the idea of sweatshops without much thought and feelings towards those who actually involved in working for the sweatshops. The essence of the book was really not to my taste, because although it did involve obvious genius in the way Nike commercialized and presented its many products, it glossed over too many of the more important factors of the company. A well written book, yet i feel i need to disagree to many of the aspects that are written.
Rating:
Summary: Good book to read for info. on Nike
Review: I thought that this book was a good read because i have been a customer for Nike for many years now and so I got more information on how the company started and etc. But i did not like how Nike used poor labor to make their shoes and how they sell the shoes for more than they are made for. But anyways this was a good book to read on a powerful company.
Rating:
Summary: Nike just can't do it with this book
Review: I was given an assignment by my economics teacher to read a class related book. I chose Just Do It by Donald Katz thinking it would be exciting and it would bring life to the subject. Although the book started off well and kept me hooked, after the first couple hundred pages i could not keep going. Many of the subjects discussed were dragged out with side tracks that didn't need to be mentioned in such depth. This book would have been great if he had edited out thoughtfully. I would not read this book recreational but only to learn how a man such as Phil Knight became so successful.
Rating: 
Summary: Just do ti: the Nike spirit in the corporate world
Review: The book had some intresting facts, but it was just too boring. The book kept on explaining the same things over and over again. At the same time though I learned some new things.
Rating:
Summary: It's kinda hot
Review: This book was kinda hot. I liked how it stayed on point, unlkike other books. It inticed me to keep on reading. THe book was very inciteful on the corporate world and how Nike is runned. I especially liked how there were a lot of examples and pass references of Michael Jordan and he was "Nike".
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