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Rating: 
Summary: A must-read for anyone who produces catalogues
Review: "A must-read for publishers producing their first or even their 200th catalogue! Carol Waugh has distilled a complex subject into a practical, how-to guide that provides valuable information from both a design and a marketing perspective. Highly recommended--Florrie Kichler, Patria Press, Inc.
Rating:
Summary: A must-read for anyone who produces catalogues
Review: "A must-read for publishers producing their first or even their 200th catalogue! Carol Waugh has distilled a complex subject into a practical, how-to guide that provides valuable information from both a design and a marketing perspective. Highly recommended--Florrie Kichler, Patria Press, Inc.
Rating: 
Summary: Buyer beware! $25 for a lousy term paper.
Review: I agree entirely with the reviewer who called this publication an: "Overpriced pamphlet - an outrageous ripoff."I purchased the pamphlet based on the first few reviews and did not see the last review before making my purchase. I am convinced now that the first few people to review the pamphlet were hired by the publisher (or maybe it was the publisher using different names!). How anyone in their right mind or in good conscience could recommend paying $25 for this flimsy, poorly printed, content-devoid, term paper is beyond me. Buyer beware! I've never tried to return something to Amazon before - don't even know what their return policy is. But, I am certainly not going to keep this item whether or not they refund my money.
Rating:
Summary: Buyer beware! $25 for a lousy term paper.
Review: I agree entirely with the reviewer who called this publication an: "Overpriced pamphlet - an outrageous ripoff." I purchased the pamphlet based on the first few reviews and did not see the last review before making my purchase. I am convinced now that the first few people to review the pamphlet were hired by the publisher (or maybe it was the publisher using different names!). How anyone in their right mind or in good conscience could recommend paying $25 for this flimsy, poorly printed, content-devoid, term paper is beyond me. Buyer beware! I've never tried to return something to Amazon before - don't even know what their return policy is. But, I am certainly not going to keep this item whether or not they refund my money.
Rating:
Summary: Every Catalog Marketer Should Have This Resource
Review: Received a direct mail piece from the publisher on this book and their companion "Publishing without Borders" and ordered both based on the reviews. What an incredible disappointment!
Both are being returned. Unfortunately they spent more on the sales piece than they did on the book. Books are 4 x 5 inches, grainy illustrations ( docutech?). You won't find anything new here and far,far less than the classic books by Bob Stone or Edward Nash.
Rating: 
Summary: Flogging by catalogue
Review: What a joy it is to see an American who spells "catalog" correctly! The 'New York Times Stylebook' and the 'Washington Post Stylebook' have finally departed from the pre-Revolutionary "catalogue" the 'Associated Press Stylebook' and all good Americans know, we spell it "catalog, cataloging, cataloged" like the Library of Congress. Not "catalogue, cataloguing or catalogued" like the Canadian, British, Indian and other British-based speakers and librarians.
Okay, if you are putting out a catalog for 'Ye Olde Gift Shoppe in the Towne Centre', I'll give you "catalogue" but otherwise it is effected and wrong.
When an American librarian refers to her "cataloguing", I ask if she, "came in from a fortnight holiday on an articulated lorry or in an estate car on the motorway with a three-mile tailback, caused by a tyre blowout, delaying her from setting down on the pavement by the kerb, allowing her to take the lift up to the first floor whilst her governor, the barrister, the estate agent, the turf accountant or whatever, sat reviewing her book selections in his chambers chatting up a bird on the blower? Innit?"
One if by land, two if by sea.
Old Fox
Rating:
Summary: Flogging by catalogue
Review: What a joy it is to see an American who spells "catalog" correctly! Although the 'New York Times Stylebook' and the 'Washington Post Stylebook' stick to the pre-Revolutionary "catalogue," the 'Associated Press Stylebook' and all good Americans know, we spell it "catalog, cataloging, cataloged" like the Library of Congress. Not "catalogue, cataloguing or catalogued" like the Canadian, British, Indian and other British-based speakers and librarians. Okay, if you are putting out a catalog for 'Ye Olde Gifte Shoppe in the Towne Centre', Virginia USA, I'll give you "catalogue" but otherwise it is effected and wrong. When an American librarian refers to her "cataloguing", I ask if she, "came in from a fortnight holiday on an articulated lorry or in an estate car on the motorway with a three-mile tailback, caused by a tyre blowout, delaying her from setting down on the pavement by the kerb, allowing her to take the lift up to the first floor whilst her governor, the barrister, the estate agent, the turf accountant or whatever, sat reviewing her book selections in his chambers chatting up a bird on the blower? Innit?" One if by land, two if by sea.
Old Fox
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