Shelf Life : Supermarkets and the Changing Cultures of Consumption

Rating:
Summary: ACCURATE & RELEVANT - RESEARCH BASED
Review: This is an extremely valuable book for anyone researching or studying the Australian FMCG / grocery business.

It is very accurate and not at all self serving to the industry who are followers not leaders.

It contains a wealth of quantitative information in a structured fashion, while remaining easy to read.

It is worth buying for anyone who has anything from an assignment to a PhD to do on the topic.