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Off the Record : What Wall Street Doesn't Want You to Know |
List Price: $24.95
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Reviews |
Description:
Obtaining unbiased information on stocks you want to trade, much like getting an impartial mechanic to examine a prospective used car, could mean the difference between failure and success. In fact, claims Craig Gordon, head of a firm that specializes in independent data digging, methodical "market checking" actually "increases the chance of being right by 5 percent to 10 percent on the buy side and 15 percent to 20 percent when selling a stock." Whether those numbers are accurate or just hyperbolic, Gordon and financial journalist Stephen Kindel offer solid suggestions for gathering and assessing such real-world information in Off the Record. After some contextual discussion on traditional sources of investing info--company management, competitor management, Wall Street analysis, corporate and government reports--the book presents details of a consumer version of Gordon's commercial system. Encapsulated in easily understood steps like "Find the Experts" (via the 10 Rules of Marketplace Relations), "Finding the Unusual" (Seeing the Forest, the Trees, and the Path), and "Observe the Everyday" (Invest in What You Know), it outlines a credible method for tracking individual companies and their industries before news surfaces in the public domain. Diligently undertaken and combined with traditional research methods, it could indeed boost portfolio performance. --Howard Rothman
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