Principles of Marketing

Rating:
Summary: A great companion for marketing studies
Review: An excellent, well-written and comprehensive material about marketing. It covers all aspects of modern marketing with the appropriate depth for the student. The book contains a huge amount of real-life examples, which help the student to understand the theory. The use of color in boxes, diagrams and high quality photographs, makes reading easier and more attractive. The glossary at the end of the book is also a valuable tool for the student who wants a quick revision of all marketing topics.

The book has also a companion web site, with study material, extra case studies and links, and questions. This makes the book more live than just a paper book.

I found "Principles of Marketing" 3rd edition a great companion for my marketing studies. It is certainly a must for every marketing student.

Rating:
Summary: Pettitt will be the Kotler of Europe
Review: Excellent job,the answer of Europe to Kotlers Marketing.I wish the best for the career of this book. Costantine Xanthakos Programme Leader of Luton in Athens

Rating:
Summary: Simple, Informative, Realistic
Review: This book, provides information on all modern organisations, situations and solutions.

The text is simple and informative, allowing the reader to fully understand exactly what is being discussed.

Francis Brassington fulfills her objectives in her book and brings them to life in her lectures, where she fully explains each individual case and brings it to life.

The text is an excellent source of modern and realistic suitable for those studying marketing or not.