Story Selling In The Connected Economy: Build Trust And Retain Customers For Life

Rating:
Summary: A must-read for getting your message through Ad clutter!
Review: Really enjoyed this tale of two entrepreneurs who are using the power of the two biggest fonts of marketing information - TV and the Web - to get their clients' marketing messages through to the market. Great breakdown of their process and some sage advice.

Rating:
Summary: Wow customers and tell them what they need to know!!
Review: Well written and interesting concept about how to market your products by telling a good story and helping your customers.