Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

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Summary: Susan Jones does it again!
Review: This book is fantastic! I had the opportunity to have Jones as a professor and have read many of her books. She is an amazing teacher as well as author. Anyone would benefit from reading this book.

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Summary: A Great New Book on Integrating Online and Offline Marketin
Review: What a great book! Text explains the key principles for implementing the strategies needed to be successful in today's onlne/offline world and cases show how smart marketers are making it work now. All the most profitable ways to integrate online and offline marketing in this exciting (and confusing) new world are covered. An excellent sourcebook for marketing executives, general managers and students.