How to Get into Advertising : A Guide to Careers in Advertising, Media and Marketing Communications

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Summary: A comprehensive guide to the ad industry
Review: An excellent guide to the industry and its various roles. Straight forward, telling it 'as it is' with great tips for getting that job. Also contains valid quotes from people 'in the business'. Wish something like this had been around 20 years ago!

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Summary: A vital guide for anyone aspiring to an advertising career.
Review: FROM THE BACK COVER OF THE BOOK: Written in a highly readable and entertaining style. Packed with information on jobs in client services, planning, media, copywriting, art direction, sales promotion, TV production and more. Features first-hand accounts of what it's like to work at Saatchi & Saatchi and other leading ad agencies by the people who work in them. They tell you about their jobs and how they found them - and give you tips on how to find yours. Invaluable advice on how to write a great resume, intern programs, interviews and vocational training. Plus essential information on ad agencies, websites and publications.

BACKGROUND TO THE AUTHOR: The author is a senior lecturer in advertising at West Herts College, Hertfordshire, England where she teaches copywriting and advertising. She is also an experienced copywriter and the originator of many well known British ad campaigns.

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Summary: Must read (but really)
Review: I've read lots of 'how-to'books about advertising, but this one stands head and shoulders above the rest. It's packed with detailed information on what the job titles really mean, how to make your approach and how to find out where real openings exist. The picture it paints of the way creative people work is the most authentic I've read. This is a must for anyone wanting to get into the business and an invaluable guide for students.

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Summary: The inside track
Review: I've read lots of 'how-to'books about advertising, but this one stands head and shoulders above the rest. It's packed with detailed information on what the job titles really mean, how to make your approach and how to find out where real openings exist. The picture it paints of the way creative people work is the most authentic I've read. This is a must for anyone wanting to get into the business and an invaluable guide for students.

Rating:
Summary: Must read (but really)
Review: Simon Anholt from Cave Anholt Jonason: I must have looked at dozens of books promising the "inside track" on working in advertising, but none of them deliver in the way this one does. Written from the perspective of the UK's leading advertising college, nobody could be better qualified than Ms Neidle to point the way to successful targeting, presentation, preparation and success in getting into the business. For the hopeful would-be agency staffer, it's as essential as a well-prepared CV and a good pair of walking shoes.