e-PR: The Essential Guide to Online Business Communication

Rating:
Summary: A Powerful Compendium of Advice
Review: e-PR strives to prove not just the usefulness but the importance of having effective public relations online. Haig deals with the usual questions that would be asked, such as how to have a website that's distinct from the one billion other websites, and how to make sure people keep visiting said site. He also explores how to deal with the media, both offline media using online methods, and online media using (unsurprisingly) online methods. In that, he shares much in common with Michael Levine in Guerrilla PR: Wired, whose writing style was a bit easier to digest.

Haig also explores how e-PR fits into marketing. Essentially, PR, either e- or otherwise, does not operate in a vacuum. Haig knows that well and his book devotes considerable space to explaining that topic. He uses a friendly how-to style to make his points and provide valuable advice in an area that is still emerging.

Rating:
Summary: Useful
Review: This book was incredibly useful when I found myself at a loss on how to promote my own business. e-PR showed me how to effectively use the internet to gain publicity and find the right avenues of promotion. I found this book to be second only to Guerilla PR Wired by Michael Levine.