Fashion Design and Product Development

Rating:
Summary: review on fashion design and product development by carr and
Review: I think that the book is excellent in terms of its coverage in the various areas of fashion product development. In fact I can say it is the only book that covers all the relevant areas of fashion product development in a logical fashion. It starts with concept of fashion and design and how it translates all the way through to garment production and marketing. It uses simple language and very practical examples, which will be clearly understood, not only by people working in the garment industry but also by lay persons. It is an excellent book for graduating fashion designers that are seeking jobs in the retail sector. It will give them a true picture of the behind the scenes. It also broaches on areas like hierarchy and the flow of the design process. It will also give a clear guideline to graduates where they want to position themselves in the industry. Overall I cannot find any shortcomings in the book, except it is a little sketchy on the points where garment production takes place abroad in developing nations in the East. More elaboration on this would bring it closer to the real workings of the garment trade today.