Getting Publicity (Self-Counsel Business Series)

Rating:
Summary: excellent resource
Review: Can't afford to hire a publicist? Don't despair. This book is an excellent resource. It's clear and jargon free and it gives you step by step instructions on how to get publicity. I'm studying it like a textbook.

Rating:
Summary: Publicity Primer for all Professionals
Review: Getting Publicity is a primer for any business owner, and I wish I had found it at the beginning of my career rather than mid-stream. With powerful tips such as evaluating your PQ (publicity quotient), creating a publicity planner, and setting publicity goals, it's a must-read for all professionals. After reading Getting Publicity, I felt that I had just completed a comprehensive coaching session with a public relations team, but well within the means of my modest entrepreneurial budget. Reading Getting Publicity will start you on your path to success with the media and help you achieve the recognition you and your company deserve.

Rating:
Summary: free and concise
Review: I just read this book and think it offers great insight into free and concise publicity. My husband read it and even my dad agreed. It must have been an oversight in the business world and for folks who work out of their home and on a budget, it's a given. Thanks!

Rating:
Summary: "SELF" is the critical word in "getting publicity"
Review: If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Self-promotion is a valuable business tool that women especially must add to their strategies for success. Any politician will tell you that success rests with public image and getting people talking about you, your business, or your product. It is true that not everyone is comfortable with do-it-yourself publicity. But following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")