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Rating:  Summary: Guerrilla Persuasion Review: I am in the process obtaining capital for our technologystartup ..... and as such the topic is very relevant. I found this book great and the content salient.The first section where it talks about how investors evaluate you and your presentation has already allowed me to improve the positioning of our business for both customers and investors. There are no ground shaking ideas but it serves as an adequate base to remember all the things you learn and subsequently forget to practice. Definitely better than the 3 day executive presentation course I attended a while back.
Rating:  Summary: Guerrilla Persuasion Review: I am in the process obtaining capital for our technologystartup ..... and as such the topic is very relevant. I found this book great and the content salient. The first section where it talks about how investors evaluate you and your presentation has already allowed me to improve the positioning of our business for both customers and investors. There are no ground shaking ideas but it serves as an adequate base to remember all the things you learn and subsequently forget to practice. Definitely better than the 3 day executive presentation course I attended a while back.
Rating:  Summary: Not like the other guerrilla books. Review: Too much fluff, not enought stuff. The Guerrilla Marketing Series of books is renown for their delivering tactic after tactic, idea after idea, story after story. This book falls short on that order. The book is subtitled "Mastering the Art of Effective and Winning Business Presentation" yet primarly discusses presentations from a scholerly debate point of view. It's like a professor, who's never had to do a guerrilla thing in their life decided to add the word, guerrilla to their thesis. Your better off getting Don Aslet's "Is there a speech in you?"
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