It's Not Rocket Science: Using Marketing to Build a Sustainable Business

Rating:
Summary: Enjoyed the book
Review: I'm not one to normally write my comments on any book. However, I enjoyed this one enough to take the time for these few comments. It makes you see the true difference between marketing and selling in clear terms. I liked the numerous examples used throughout the book. As a business owner, who knows I may even try some of this stuff, which is very unusual for me.

Rating:
Summary: Enjoyed the book
Review: I'm not one to normally write my comments on any book. However, I enjoyed this one enough to take the time for these few comments. It makes you see the true difference between marketing and selling in clear terms. I liked the numerous examples used throughout the book. As a business owner, who knows I may even try some of this stuff, which is very unusual for me.

Rating:
Summary: `Get you head on straight' thinking for business owners
Review: Mitch Gooze has convinced me that I can be and need to be the Chief Marketing Officer for my company. His emphasis on the distinctions between marketing and sales is a real `eye opener' as I grow my business. We are starting to do some things differently, but the critical impact is that I am thinking differently.

Rating:
Summary: Read this book if you want to win!
Review: Read this book if you are thinking about starting a new business or want to increase sales in an existing company. Reading it won't guarantee success but it will arm you with the information that you need to gain a competitive edge in an increasingly competitive marketplace.

This is a clearly written "how to" book about basic business principles that work. It is full of informative examples from the history of business and it is the one book to read if you are serious about succeeding.

Rating:
Summary: Above average in ideas you can take away and use
Review: This is not a "how-to" book.  It is a "how to think" book.  Goozé is dead on target in his explanation of marketing's role.  This book helped me sort out where I needed to be amid the day-to-day chaos of a corporate marketing job.  I especially recommend the chapters on commodity products, and how to approach the marketing issues associated with them.