Telecom Churn Management

Rating:
Summary: Mattison does it again
Review: Rob Mattison's book does an excellent job of simplifying the world of churn for the wireless operator. As the director of marketing for a wireless provider, figuring out how to approach the sticky issues of churn is a real challenge.

This book, like all of the books that Mattison has written about telecommunications, provides me with a clear, simple formula for understanding and addressing these issues.

I highly recommend this book to all telephone company executives.

Rating:
Summary: Wonderful book on Customer Retention!
Review: There is nothing more important to me than retaining my customers, and Rob Mattison has some very insightful ideas in "Telecom Churn Management." With so much competiton in the wireless industry, it is not easy to keep a customer. Mr. Mattison is a seasoned vetran in the wirless industry and his advice could help even the most advanced manager of wireless. Great definitions and descriptions and even some humorous cartoons keep your spirits and ambitions high as you read this book. Highly recomended, I know that most of my colleagues own this one, pick it up today!

Rating:
Summary: Wonderful book on Customer Retention!
Review: There is nothing more important to me than retaining my customers, and Rob Mattison has some very insightful ideas in "Telecom Churn Management." With so much competiton in the wireless industry, it is not easy to keep a customer. Mr. Mattison is a seasoned vetran in the wirless industry and his advice could help even the most advanced manager of wireless. Great definitions and descriptions and even some humorous cartoons keep your spirits and ambitions high as you read this book. Highly recomended, I know that most of my colleagues own this one, pick it up today!

Rating:
Summary: Excellent book
Review: This book clearly defines the many causes for churn in the telecom area and provides very helpful tactics to combat this problem. It was of vital assistance to me.

Rating:
Summary: Telco Churn Management
Review: This book gave me new insight into the issues facing telecommunications companies in today's volatile business environment. Customer churn is a pervasive and persistent issue in the industry and this book describes innovative new concepts and business models to manage this issue more effectively. The book provided plenty of food for thought and yet was easy to read and understand.

Rating:
Summary: Very helpful book
Review: This book helped us determine where and when to expect churn problems and what protective and preventive measures we can take. I highly recomment it.

Rating:
Summary: Very helpful for the business person - NOT TOO COMPLICATED !
Review: THis book was the best examination of the complex issues of churn I have seen. I highly recommend it. It helped me to understand what was really important, and to convince my colleages to a course of action. We are already benefiting from the insights.

Rating:
Summary: Weak writing style, short on content.
Review: While I'm finding the content of this book very helpful, I am amazed at the very poor editing. There are numerous typos and format errors to the point of distraction. I would expect this from a student paper thrown on the web, but not a published book and certainly not at the price I paid.

If you want to learn about Telecom Churn this is the book as long as you can focus on the content and not the presentation.