Image Marketing

Rating:
Summary: Straight talk about images
Review: This book reads like a conversation with a marketing expert. I enjoyed its easy, conversational presentation, unlike the usual textbook tone of so many business books. The author obviously knows his subject well and presents case studies in an interesting, straightforward manner. I found it entertaining as well as helpful.

Rating:
Summary: Straight talk about images
Review: Totally lacking in substance, the author never tells the reader that Image is the sum of attitudes and beliefs, that it can be measured and altered using specific techniques. Full of drivel, musings, and short-of-the-mark examples would be bad enough! Ask yourself two questions: Which Credit Card Company uses the phrase "It's everywhere you want to be"? AND who was the American General made famous by his role in Desert Storm? Of course, they are VISA and "Stormin' Norman Schwartzkopf, right? Well Marconi blunders on these examples in the book by citing American Express, and ARNOLD Schwartzkopf. (page 89 and 134). Gimme a Break.

Rating:
Summary: Image Marketing: Using Public Perceptions to Attain Busines
Review: Totally lacking in substance, the author never tells the reader that Image is the sum of attitudes and beliefs, that it can be measured and altered using specific techniques. Full of drivel, musings, and short-of-the-mark examples would be bad enough! Ask yourself two questions: Which Credit Card Company uses the phrase "It's everywhere you want to be"? AND who was the American General made famous by his role in Desert Storm? Of course, they are VISA and "Stormin' Norman Schwartzkopf, right? Well Marconi blunders on these examples in the book by citing American Express, and ARNOLD Schwartzkopf. (page 89 and 134). Gimme a Break.