The Cure: Enterprise Medicine for Business

Rating:
Summary: Great Read
Review: "The Cure" arrived on Friday afternoon, and I couldn't put it down. I am glad I had a free weekend to read it because it is a page-turner. I never thought a business book could be so entertaining and informative at the same time. This is really a business novel, so there is a story (a compelling one) with characters (many you will recognize from your own business).

It tells the story of company that faces many challenges - the biggest of which is its own culture. What's different about this book is it tells you how to change that troubled culture into positive energy that will drive the business towards success.

This is a must read for those struggling with the cultural issues facing so many businesses.

Rating:
Summary: A great business book with practical applications
Review: Forget all those boring management books that are high on theory but low on applicability (not to mention readability!). The Cure rocks! It's a page-turner of a business novel about the hypothetical Essential Corporation, populated with people you'll swear you know--from operations, marketing, sales, finance, R&D, HR, etc. Each character in the book has a different perception of what ails the company. In spite of an abundance of business improvement initiatives, heavy capital investments, new technologies, and strategic plans, Essential is floundering--and the senior management team doesn't have a clue what to do about it. Until they discover the common-sensical "secrets" of Enterprise Medicine. In cinematic fashion, The Cure portrays the ever-so-real journey of the nearly dysfunctional management team, from diagnosis of symptoms, to eventual treatment and cure.

What made the book work for me is that, in following the story, which is told from the different points of view of more than a dozen characters, you LIVE the transformational journey with them. So many management books just bandy about academic theory. The Cure shows you how a large company can actually get from point A to point B--in one year or less. But it doesn't sugar-coat the path. It deals head-on with politics, headquarter pressures, sacred cows, hallway muggings, and turf protection--the stuff many executives prefer to ignore.

The Cure explains why a company such as GE has been so successful for so many years (it's actually based upon Jack Welch's principles of management), and hints at why companies like Enron and the dot.coms exploded. But The Cure is not just for companies in trouble. Whether you work for a megacorporation, or a midsize firm, have serious competitive problems, or merely a few "aches and pains," The Cure outlines what you need to do to achieve the next plateau of performance.

If you liked The Goal and Zapp! (also written by Jeff Cox), you love The Cure!

Rating:
Summary: Great Read
Review: I loved this book. It really applied to my business and I can already see how it will improve how we do business. I highly recommend!

Rating:
Summary: The Cure: Enterprise Medicine for Business
Review: I loved this book. It really applied to my business and I can already see how it will improve how we do business. I highly recommend!

Rating:
Summary: Good for what ails?your company
Review: Not at all your typical business book, but every bit the truth about the corporate world that I have experienced. As I became drawn in by the story, as told through the eyes and thoughts of the characters, I relived my own personal nightmares of ineffective management. But their outcome was much more pleasant, and entirely plausible. Judging by the many positive comments of some very highly placed executives, it appears that Enterprise Medicine is for real. By joining together and focusing on the possibilities, they made their vision a reality through teamwork, mutual support and encouragement - along with a good dose of flexibility. I honestly dream of working at a place like that! The employees were empowered and took ownership of their future - and the future of their company. I can think of quite a few companies who are ailing right now. They have the potential to become great again, but I think they could use a good dose of "The Cure" to get them back on their feet!

Rating:
Summary: Good for what ails¿your company
Review: Not at all your typical business book, but every bit the truth about the corporate world that I have experienced. As I became drawn in by the story, as told through the eyes and thoughts of the characters, I relived my own personal nightmares of ineffective management. But their outcome was much more pleasant, and entirely plausible. Judging by the many positive comments of some very highly placed executives, it appears that Enterprise Medicine is for real. By joining together and focusing on the possibilities, they made their vision a reality through teamwork, mutual support and encouragement - along with a good dose of flexibility. I honestly dream of working at a place like that! The employees were empowered and took ownership of their future - and the future of their company. I can think of quite a few companies who are ailing right now. They have the potential to become great again, but I think they could use a good dose of "The Cure" to get them back on their feet!