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Rating: 
Summary: Culture jamming for the younger generation!!
Review: I thought that this book was very interesting when I picked it up, because I had never seen anything like it! Even the author states:
"Do you remember the day one of your parents sat you down to have a serious talk about advertising? Me neither." Basically, no one really teaches you about this stuff. I remember that in seventh grade, one of my favorite subjects was called, "Propaganda." It taught you about how advertisers use good looking people to sell products, or how they compare against other products. It was interesting, but didn't last very long! You usually learn about it yourself and by that time, you are up to your eyeballs in debt! The book looks at both sides of the story. It points out how advertisers try to get your attention and may do things that aren't always ethical, but it also points out the facts. There are some sections called "Try this at home!" Basically, these are exercises to make people more aware of the advertising around them. One suggests to look around your environment and see if the melting pot of society exists on your TV or in commercials. Chances are, it doesn't. On another section similar to this, the book asks you to look at the ingredients on a "brand name" product and a "no name" product and see if the ingredients are the same. Usually, they have similiar contents but people are more familiar and feel more comfortable with the brand name. So, we are more likely to buy it. Towards the end of the book, there is a section that gives you information on how to speak out about what you think may not be right. If you are offended by something that is advertised to you, it suggests that you write to the company, because writing is taken more seriously than a phone call. There are also resources in the back on how to get a hold of companies and organizations that can continue to help you in your quest! Must read for pre teens and teenagers alike!
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