Rating: 
Summary: In the immortal words of Dave Thomas -- Where's the Beef?!
Review: Trying to be positive, the best thing about this book is the exposure to some useful areas of concern and companies that I didn't know existed to serve eBay sellers (such as auction management sites and software, as well as the names of several payment service vendors). That, and the occasional nugget of useful information.
When I bought this book, I thought that Marsha Collier was going to reveal some powerful secrets behind eBay business success. Instead what I found was a high level overview of the various aspects of starting a business and of the eBay site. Even though she states upfront that the book is for people who already are familiar with eBay, at least 50% of the book details eBay services and options -- nothing that you can't easily discover from eBay online help for free. Why didn't she just recommend her other book, "eBay for Dummies" for that stuff! Also, several of the "Tips" that she gave online were pretty much common sense. Coming from a marketing background, I had hoped that she would apply some serious marketing strategies to selling online and share useful marketing statistics. I guess that was asking too much from a book geared for "dummies." Even worse, I felt that Marsha was often trying to sell her secrets and promote her own website rather than really help readers. An example is the "Ebay Sellers Lighting Kit" which Marsha will be happy to sell you (don't waste your money -- build it yourself)! This reader definitely got tired of the self-promotion and commercial feel of the book.
Rating: 
Summary: Everything you need to know in one slick package
Review: What an awesome book!! Marsha's book helped me take my eBay business around the corner, turning it from a fun hobby into a serious money-making machine. I love her insights and stories, as well as helpful tips. Just finding out about her recommended auction software and the shipping folks at ShipperTools.com was worth far more than the price of the book. This title is destined for a LOT of underlining and constant reference in my library. Thank you, Marsha!!!!!!!!!!!
Rating: 
Summary: Introduction to Ebay & Business Basics
Review: You need a pragmatic, organized approach to starting a business. I know this firsthand: my mother started her own coffee shop in the early nineties only to see it fail after three years...and this was before Starbucks! If only she had done some more research and picked up a book like this...she might be rich now.Ebay is a perfect place for today's entrepreneur and Collier breaks it down in a simplistic, easy-to-understand way. Even as an Ebay buyer for a year, I started selling this fall without the first idea of all the services available to me on the website. Collier's book is a must-read for the beginning Ebay business owner.
| 
