Rating: 
Summary: Marcia's the Best
Review: Marcia's Book - " -- Under $500" is typical of the author. Honest, helpful, and offering informative sources.Before you read the others, read all of her material. You'll then have the outline and perspective to skim the "others" and pull isolated info to patch into her outline. It won't be long and you'll be on your way to doing what's best for you.
Ed Jones
Rating:
Summary: Marcia's the Best
Review: Marcia's Book - " -- Under $500" is typical of the author. Honest, helpful, and offering informative sources. Before you read the others, read all of her material. You'll then have the outline and perspective to skim the "others" and pull isolated info to patch into her outline. It won't be long and you'll be on your way to doing what's best for you.
Ed Jones
Rating:
Summary: Spend time; make money
Review: The trick to making money on the Internet is to keep your expenses low. In her new book, Marcia Yudkin offers clear, easy-to-understand strategies for newcomers to the Internet who have more time to invest than money.
Rating:
Summary: Spend time; make money
Review: The trick to making money on the Internet is to keep your expenses low. In her new book, Marcia Yudkin offers clear, easy-to-understand strategies for newcomers to the Internet who have more time to invest than money.
Rating:
Summary: A MUST for doing business on the web
Review: There's a lot of hype about web marketing and I am constantly warning clients not to believe most of it. Yudkin's information is solid. I would encourage anyone to buy this book before setting up a website. The checklist for a website is worth the price alone. Too many people want bells and whistles that increase download time with no upside reward. And, as we'd expect from a PR pro, the tips on dealing with the press are right on. Most important, Marcia Yudkin is one of the few e-marketers who recognizes the importance of personalty on a website. Too many self-described gurus advise us to list benefits and create a far-out brand. Yet when you're selling coaching or consulting services, people hire a person, not a series of benefits. I am adding a quote from this book to my new writinglady.com website -- few other marketing gurus realizes how important voice can be to making the sale.
Rating:
Summary: A MUST for doing business on the web
Review: There's a lot of hype about web marketing and I am constantly warning clients not to believe most of it. Yudkin's information is solid. I would encourage anyone to buy this book before setting up a website. The checklist for a website is worth the price alone. Too many people want bells and whistles that increase download time with no upside reward. And, as we'd expect from a PR pro, the tips on dealing with the press are right on. Most important, Marcia Yudkin is one of the few e-marketers who recognizes the importance of personalty on a website. Too many self-described gurus advise us to list benefits and create a far-out brand. Yet when you're selling coaching or consulting services, people hire a person, not a series of benefits. I am adding a quote from this book to my new writinglady.com website -- few other marketing gurus realizes how important voice can be to making the sale.
Rating: 
Summary: Good for proprietors, waste of time for C corporations.
Review: This book has some great ideas for building a customer base from the Internet, but these ideas were quite different from what I was expecting. The $500 in the title is almost entirely derived from web hosting and Internet Service Provider costs. The book's strategy relies on building your own online community through discussions in USENET newsgroups, email communication, and making your site more interactive with message-board features. This leads to handling customers individually through one-to-one communication. While these ideas can sometimes be effective in generating a few sales, they are very time consuming. I was hoping the book would present tips on a larger scale of deployment, such pay-per-click advertising on other websites. Rather, the strategies in this book would require many hours at the computer talking to online acquaintances. I recommend this book if you are already an established proprietor and would like to expand your business to the web. In particular, it is geared towards the less tech savvy businessman. However, if you are hoping to find a marketing strategy that does not require many hours at the computer chatting with individual people, this may not be the book for you.
Rating:
Summary: Internet Marketing for Less than $500/Year
Review: This is an excellent book for those who have sole proprietorships or small businesses. Yudkin clearly explains both marketing strategies and basics about the internet. You do not need to be a computer guru to implement her suggestions. You can read a chapter, then go on-line and follow thru with her strategies. A highly recommended book.
Rating:
Summary: Quick Start Your Online Marketing
Review: Yudkin's book is by far the best book I've read about low cost effective online marketing. The book does what many others have failed to do -- get you moving into action quickly. Yudkin has been able to capture the important subtilties of the online marketing process. It's not enough to know how to do this stuff, what makes the difference is reaching your potential customers and clients and getting them to respond. "Internet Marketing for Less than $500/Year" really delivers. Mike Bayer, President - BusinessFor.Com Group
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