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Global Electronic Commerce: Theory and Case Studies |
List Price: $80.00
Your Price: $64.78 |
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Product Info |
Reviews |
Rating:  Summary: Historical context of e-commerce Review: The chapters and case studies in the book come from a unique viewpoint which places electronic commerce in the context of the recent history of business. I liked the approach, though it may not be for everyone. The book could be better integrated, and the tone of writing tends more toward that of a textbook. On the whole I found the material to be well thought through.
Rating:  Summary: SPECTACULAR Review: Verry nicley layed out. The information contained in this book was very relavent and detailed. An excellent and reliable source of information. A recomendable textbook.
Rating:  Summary: SPECTACULAR Review: Verry nicley layed out. The information contained in this book was very relavent and detailed. An excellent and reliable source of information. A recomendable textbook.
Rating:  Summary: One of the most insightful texts on e-commerce Review: Westland and Clark's textbook takes a pragmatic view of e-commerce. They contend that what we see now is the current stage in several decades' evolution of business automation. This evolution has progressed from the back office, to the desktop, to the Web. New technologies build on old, and the 'new economy' is not really that new. It was interesting to see the variance in reviewers impressions. This is a textbook rather than trade press (e.g., 'Customers.com') and is challenging to read cover-to-cover. Perhaps it is better used as a reference. The authors give little attention to dot.com retailing, but contend that this is not where e-commerce will prevail. The crash of dot.com stocks has validated their claims.
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