Rating: 
Summary: If you know nothing - maybe this will help
Review: This was a poor effort that should have been better researched. It may best be used as a dictionary. I would not use it to create a business from, however. If the authors had tried to sell this text online, I believe they would have failed using only the information they put forward.
Rating:
Summary: If you know nothing - maybe this will help
Review: This was a poor effort that should have been better researched. It may best be used as a dictionary. I would not use it to create a business from, however. If the authors had tried to sell this text online, I believe they would have failed using only the information they put forward.
Rating:
Summary: Selling this book new should be a crime...
Review: When I logged in to Amazaon today, this book was recommended. Which, sadly, says a lot about how un-objective that process is. I tried reading it 2 1/2 years ago, and found it hopelessly out of date even then. The internet world has changed a lot since this book was published in 1996 (probably researched and written in 1995). Advice which *might* have been useful 5 years ago, when many online users were using applications other than the web, is just plain wrong for today's environment. To use Levinson's "guerilla" metaphor: using the techniques in this book would be like using slingshots and bows and arrows when your competition has automatic weapons. Some people may say that there may be some value here for beginners, and after all, the marketing philosophy is timeless. But I think that a book like this can easily do more harm than good, because an unsophisticated reader may not be able to distinguish between what is still true and valuable vs. what is obsolete. There is no shortage of good, up-to-date books on the same subject. Don't waste your money on this one.
Rating:
Summary: Selling this book new should be a crime...
Review: When I logged in to Amazaon today, this book was recommended. Which, sadly, says a lot about how un-objective that process is. I tried reading it 2 1/2 years ago, and found it hopelessly out of date even then. The internet world has changed a lot since this book was published in 1996 (probably researched and written in 1995). Advice which *might* have been useful 5 years ago, when many online users were using applications other than the web, is just plain wrong for today's environment. To use Levinson's "guerilla" metaphor: using the techniques in this book would be like using slingshots and bows and arrows when your competition has automatic weapons. Some people may say that there may be some value here for beginners, and after all, the marketing philosophy is timeless. But I think that a book like this can easily do more harm than good, because an unsophisticated reader may not be able to distinguish between what is still true and valuable vs. what is obsolete. There is no shortage of good, up-to-date books on the same subject. Don't waste your money on this one.
Rating: 
Summary: Must Reading For Every Online Business Owner!
Review: The Internet has developed into one large entity, a community of online users, for the expressed purposes of finding, sharing, and providing information. While many desire to participate in this medium for fun and pleasure, others are intent on seriously marketing their products and services. Unfortunately, many of these people lack the time, effort, and skill to effectively promote themselves online. Additionally, some lack the drive from within to succeed. Jay Conrad Levinson and Charles Rubin have written Guerrilla Marketing Online Weapons to offer powerful, high-impact marketing solutions and encouragement. Guerrilla Marketing Online Weapons, sub-titled 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity, offers a number of time-tested and proven methods of drawing attention to one's self and to one's products and services online. While there is certainly nothing new about these marketing strategies at all, they are conveniently published in this one book and re-tooled for online use. Levinson and Rubin have mastered them. Readers can as well! The authors present readers with a number of options in areas of advertising, publicity, community involvement, special events, and business associations. Consider offering free advice, sponsorships, press kits, books, articles, reprints, conferences, demonstrations, seminars, workshops, giveaways, and various forms of public service. All of the ideas in the book are common everyday ideas anyone can put to easy use. They are absolutely free and require little explanation beyond the treatment found in this insightful book. Furthermore, the authors encourage their readers to take advantage of every opportunity to put these weapons to use. Good advice! Levinson and Rubin contend that successful marketing with the use of these online marketing weapons is contingent upon having and putting to use the right "guerrilla" attitudes, namely, competitiveness, confidence, imagination, and enthusiasm, on a regular basis. They point out that people can show a high level of enthusiasm after psyching themselves up or by attending a motivational training session, but that this enthusiasm can easily fade away. Therefore, according to the authors, the above-mentioned attitudes should become a consistent part of one's personality. The authors provide abundant assistance to help readers present a polished image of themselves before the online community. They will help readers set up shop with a mission statement, business planning, marketing strategies, and much more. This book is extremely easy to read and easily within the budget of anyone. Although this book is several years old it still packs a powerful punch! Start putting its timeless advice and wisdom to use today. This is must reading for every business owner!
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