Customer-Centered Design: A New Approach to Web Usability

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Summary: Effective use of the Web to reach your customers
Review: If you like Jakob Nielsen's books you'll love this one. This easy to use and practical guide, for the first time ever, links the retail shelf, mail order catalogs with the most effective use of web sites to relate to your customer. In this day when budgets are strained, understanding how to link to communication opportunities with your customer is essential. Buy this book and ensure you retain competitive advantage by remaining close to your customer and doing the right thing for your business!