Rating: 
Summary: Very Good Reading - even for small business crm interest
Review: This is an excellent book for those interested in understanding the strategy behind CRM.
Rating:
Summary: Great tehnology review
Review: This is the bible for defining what CRM is, and is not, as well as categorizing all the technology offerings and giving good advice as to how to choose the right technology. I also read "CRM For The Common Man" by Russ Lombardo and thought it was a great precursor to CRM at the Speed of Light. CRM For The Common Man describes how to plan your CRM strategy up front, while Greenberg's book takes you to the next steps involving the technology. A great pair.
Rating:
Summary: CRM at its best
Review: We are evaluating CRM systems for the enterprise. This book was exactly what we needed in our evaulation. This book is very well written. It will give you insight into the CRM industry. CEOs from the various companies provide you with their vision of where they think CRM will be.Also this will give you helpful hints on not only evaluating CRM systems, but implementing them. What to look for, what to do, and not to do. I would recommend this book to anyone working with CRM systems. As a Support/Services Director, it also gvae me ideas on things I can be doing to enhance customer satisfaction, and increase productivity.
Rating:
Summary: When was the last time...you?
Review: When was the last time you read a business book written by an industry insider, and was so captivated by the book's content that you couldn't put the book down?? Well, author Paul Greenberg treats the reader to such a rare experience. Whether you're the CEO of a company concerned about customer loyalty/profitability, a project leader charged with selecting and imlementing a CRM initiative, or a consultant within the CRM industry, this book is for you. The biggest challenge the Business/CRM world faces today is understanding the delineation between CRM as a business strategy, and CRM as an enabling technology. No easy task! But Paul Greenberg clarifies this with incredible ease. The author also, with zero techno-geek language, provides significant insights into areas of CRM such as: What IS CRM/What is it NOT?,Why your company needs CRM!!, ECRM versus CRM(a topic in the business world that seems to be strewn with much confusion), Who the real CRM players are....and why they are REAL, and What roles the internet and wireless applications are playing today, and in the future, and much, much more. So if you're looking to become "CRM literate", or want to add to your CRM knowledge base, and want to actually have fun doing it-Paul's book is interspersed with humorous tidbits- GO BUY THIS BOOK!!
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