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Rating: 
Summary: The definition of data mining is bizarre
Review: Contrary to the previous review, the marketing stuff begins from chapter 7. One particular note: I found author's definition of data mining (p.18) strange at least: "Data mining tools is the category of software that includes any and all tools that, when provided to end users, give them the ability to do ad-hoc and/or user-defined analyses of information in order to solve specific business problems." Defining the topic that way, the author manages to describe MS Query as data mining tool. Some general architectural issues are valid and interesting, though.
Rating:
Summary: The definition of data mining is bizarre
Review: Contrary to the previous review, the marketing stuff begins from chapter 7. One particular note: I found author's definition of data mining (p.18) strange at least: "Data mining tools is the category of software that includes any and all tools that, when provided to end users, give them the ability to do ad-hoc and/or user-defined analyses of information in order to solve specific business problems." Defining the topic that way, the author manages to describe MS Query as data mining tool. Some general architectural issues are valid and interesting, though.
Rating: 
Summary: Entertaining and singular perspective of DW/DM in Telecoms
Review: Hello Amazon,The author, who has written extentsively on the subjects of DW and DM is also associated with Sequent Computer Systems, a respected manufacturer and vendor of high-end Enterprise Data Centers, and a highly experienced player in the DW, CRM, DSS space. So, although I wouldn't discourage anyone interested in DW/DM in Telcos to read this book I would not do so with the previso that this is a perspective of data warehousing and data mining in Telecoms, and that there will be a divergence of opinion with a number of Mr. Mattisons observations, facts and experiences. There is technology bias in most books that touch on the subjects (of Telcos, Data Warehousing and Data Mining), however this is pretty standard, alomost unavoidable and not necessarily undesirable if we take such accounts as one of a number of perspectives on the subject(s). Although I didn't find the conenction between DW and KM to be too convincing, or the DW development strategy one that I would concur with, I would say that the attempt to identify the Telco value chain to be very well articulated. So yes, if you are interested in the subject then go ahead and read it, but don't forget to put what you get from it in context - with the other diverse opinions on DW/DM and Telecoms - not too mention a lot of dramatically differing opinions regarding Knowledge Management. Best regards, Martyn R Jones
Rating: 
Summary: Sales Collateral on software
Review: I dont know who hired Rob Mattison to write this book. The first introduction on the Telco industri is ok and quite interesting but then the next ten chapters is the cleanest sales material from various software vendors. You will get far more value if you contact the vendors directly
Rating: 
Summary: especially good for telco guys to build their own
Review: telcos have unique features. so this kind of industry specific considerations are very useful and in need!
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