Dot ZEN: Practical tips and thoughts on Business, Marketing, PR and Internet from the Diamond Sutra

Rating:
Summary: Wonderfully simple, profoundly practical!
Review: These two relatively unknown Asian authors (at least to most of North America I imagine) have written a concise and very practical guide to setting up a business, being an entrepreneur, or just being a corporate manager running a department within a larger enterprise. These guys seem to know their work, without the pretense of hyperbole packaging, and without the failings of more academic writings. The writing is not perfect, but the techniques and tips are very sound and practical, and without fluff. I love the book!