Rating: 
Summary: Not Good
Review: A dull book with lots of conventional marketing principles. It may work for someone with no Internet experience. For me, it is a complete waste of my money. The book asks you to apply questioning principles but gives you few specific guides on how to do them correctly. I shouldn't have believed in the reviews posted here.
Rating: 
Summary: Essential for E-Biz
Review: As a small buisiness owner, I have been struggling with the job of driving traffic to my website. This book has helped me focus on my marketing problems, and so far I think that the techniques outlined in this book are effective. Another great read is M.Levine's Guerrilla P.R. Wired - all about the Internet.
Rating: 
Summary: Still Useful?
Review: Dan Janal has been on the frontlines of Internet marketing for many years. He has written and spoken on the topic well. His latest book, Janal's Guide to Marketing on the Internet, represents the best advice available on promoting one's self online in plain and easy to read language. Janal covers plenty. The book is packed with a wealth of great marketing advice that will help any marketing campaign. Some of the marketing strategies discussed in the book include creating online marketing plans, Website design intended to get results, incorporating the use of search engines, effectively using e-mail, writing and distributing publicity material online, building relationships with other online people in the newsgroups, establishing virtual communities, creating special focus groups, and offering quality customer service. Sticking to the business of marketing ourselves online is not always easy to accomplish. A lot of other events and circumstances can compete for our time. Janal is up front with his readers, and at the front of his book he points out that those persons who will most benefit from his book are those persons who are seriously determined to carry out the strategies outlined in it. Marketing products, services, and information online is big business for a lot of people these days. Consider the opportunities that are available for businesses large and small, public service and private organizations, associations, and average people like you and me. Take what Janal has to offer you in this book and put it to use today!
Rating: 
Summary: Great Marketing Advice for Any Marketing Campaign!
Review: Dan Janal has been on the frontlines of Internet marketing for many years. He has written and spoken on the topic well. His latest book, Janal's Guide to Marketing on the Internet, represents the best advice available on promoting one's self online in plain and easy to read language. Janal covers plenty. The book is packed with a wealth of great marketing advice that will help any marketing campaign. Some of the marketing strategies discussed in the book include creating online marketing plans, Website design intended to get results, incorporating the use of search engines, effectively using e-mail, writing and distributing publicity material online, building relationships with other online people in the newsgroups, establishing virtual communities, creating special focus groups, and offering quality customer service. Sticking to the business of marketing ourselves online is not always easy to accomplish. A lot of other events and circumstances can compete for our time. Janal is up front with his readers, and at the front of his book he points out that those persons who will most benefit from his book are those persons who are seriously determined to carry out the strategies outlined in it. Marketing products, services, and information online is big business for a lot of people these days. Consider the opportunities that are available for businesses large and small, public service and private organizations, associations, and average people like you and me. Take what Janal has to offer you in this book and put it to use today!
Rating:
Summary: Janal's guide offers the best stragies for online PR success
Review: Dan Janal's Guide to Marketing on the Internet has become my bible for managing an online campaign. He offers advice on topics including crisis communications, measurement, e-mail techniques and interactive PR and media relations. I reach for his book as frequently as I go for my AP StyleBook. It's a user-friendly, how-to succeed guide. Janal's Guide makes a call for action that your customers are bound to respond to. This book is among the industry's best.
Rating:
Summary: Essential and Inspiring
Review: Finally, an Internet marketing how-to book that truly delivers what's promised on the back cover. It's well-organized, written in clear and non-technical terms, and chock full of useful advice and web site addresses. Where appropriate, Janal includes case studies. I found many useful strategies and tactics in each of the six sections (Online Marketing Strategy, Online Selling, Promoting Your Web Site, Creating Customers for Life with One-To-One Marketing Programs, Online Marketing Tools, Online Media Relations). I highly recommend this book to both e-entrepreneurs and marketing/promotion managers of small and mid-size companies.
Rating:
Summary: A busines book that I really ENJOYED reading!
Review: I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for word. The book is now full of my notes and lists of actionable items that I can really implement. I appreciated the case studies, writing style and lack of "Internet hype". I would certainly recommend this book for anyone interested in getting the most from their Internet marketing efforts.
Rating:
Summary: A busines book that I really ENJOYED reading!
Review: I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for word. The book is now full of my notes and lists of actionable items that I can really implement. I appreciated the case studies, writing style and lack of "Internet hype". I would certainly recommend this book for anyone interested in getting the most from their Internet marketing efforts.
Rating:
Summary: A busines book that I really ENJOYED reading!
Review: I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for word. The book is now full of my notes and lists of actionable items that I can really implement. I appreciated the case studies, writing style and lack of "Internet hype". I would certainly recommend this book for anyone interested in getting the most from their Internet marketing efforts.
Rating:
Summary: Boring
Review: I found this book to be a sleeper. I was falling asleep after the second chapter. If you are someone who reads to help yourself fall asleep, maybe you should get this book. However, if you are serious about online marketing I don't recommend it.
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